---

Summer’s Eve® Ultimate Odor NPD

A new subline for the brand was created to meet the consumer need for odor support. Leveraging the current Summer’s Eve® structure, this design created a more clinical feel with the introduction the white exterior and fresh, clean, blue tones. This idea of odor support lent itself to the launch of Whole Body Deodorant, which capitalizes on the architecture that Ultimate Odor established.